Logos & Marks

Color Palette
Background, Gradient start, Home page top
Primary, Gradient mid, Home page
Primary, Gradient end, Home page
Gradient start, About page, Warm backgrounds
Gradient mid, About page, Warm accent
Transition tone, About page mid-gradient
Gradient start, Advisory page, Soft green background
Gradient end, Advisory page, Deeper green
Soft neutral, Footer background, Content blocks
Gradient start, Wyzer page, Light blue wash
Gradient mid, Wyzer page, Cool secondary
Typography
Warm editorial serif for all display type and section headlines. Carries the cabinet-of-curiosities spirit without tipping into nostalgia. Use Bold for headlines, Regular for subheadings. For short labels (e.g. 'WHERE THE CONVERSATION HAPPENS'), use tracked-out small caps with letter-spacing +50-100.
Friendly geometric sans for all body copy, UI, buttons, captions, and microcopy. Pairs cleanly with Amagro's editorial warmth and reads well at small sizes. Weights: 400 (body), 500 (emphasis), 600 (UI/buttons), 700 (strong emphasis). Use generous leading (1.5-1.7 line-height) — the brand reads as breathable, not dense.
never mix within the same word or line. Body copy is typically centered under centered headlines; keep measures narrow (roughly 55-65 characters per line). Avoid more than three type sizes in a single layout: one for display, one for subhead or eyebrow, one for body. Section labels in Amagro can be small and tracked-out (all caps, +50-100 letter-spacing) as eyebrow text above a headline.
Buttons
Primary
Secondary
Outline
Ghost
Cards
Default
Accent
Outlined
Alerts
Information
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